Kybella is the only FDA-approved injectable treatment for adults that destroys fat cells under the chin to improve your profile. 

To introduce the product to market, PR agency Lippe Taylor developed a multi-channel campaign, inviting men and women to look at life more positively and with confidence. The campaign was meant to inspire people to take action with Kybella and declare that they #LiveChinUp. The cornerstone of the campaign was a media event with celebrity host and brand ambassador, Khloe Kardashian.

Majestyk was brought on to develop the branding for the #LiveChinUp initiative in addition to the UX/UI for the portal. Working within a turnaround of under 3 weeks, we successfully helped launch an experience that has since been awarded a 2016 Web Award.